At the end of 2024, Dr. Jarosław Marek Spychała, a lecturer at Collegium Civitas, visited Universitat Abat Oliba CEU (UAO CEU) in Barcelona, Spain, where, as part of the Erasmus+ program, he led a workshop titled “The Myth of Hercules at the Crossroads: An Ethical Archetype in Communication (Marketing, Cinema, Philosophy).”

The session explored the intersection of ethics, art, and communication, demonstrating how classical artistic techniques and ancient mythological traditions remain relevant in today’s digital-driven communication landscape. Both participants and the instructor were positively surprised by the practical applications of these traditional methods, highlighting their enduring significance in contemporary contexts.

About Universitat Abat Oliba CEU

UAO CEU is a private university with a rich history, founded in 1973 as the Abat Oliba College and officially recognized as a university by the Parliament of Catalonia in 2003. Named after Abbot Oliba—Count of Berga and Ripoll, Bishop of Vic, and founder of Montserrat—the university is structured into three faculties:

• Faculty of Law and Business
• Faculty of Communication, Education, and Humanities
• Faculty of Psychology

UAO CEU offers undergraduate, master’s, and postgraduate programs in fields such as communication, law, political science, education, business, humanities, and psychology.

Strengthening Academic Collaboration

This year marks an exciting milestone as the first students from our university will take part in the Erasmus+ exchange program with UAO CEU, further strengthening academic ties between the institutions. We look forward to continued academic cooperation in the years to come.