The Journalism and New Media degree program is designed for individuals eager to explore the evolving tools of communication in the era of digital technologies and interactive media. Throughout the course of study, students will develop core journalistic competencies, including writing, editing, and multimedia content creation — all under the mentorship of leading professionals such as Jacek Żakowski, Roman Kurkiewicz, Michał Komar, Edwin Bendyk, Juliusz Braun, Konrad Piasecki, Wojciech Maziarski, Wojciech Orliński, and Grzegorz Miecugow.
The program emphasizes a hands-on approach, offering students the opportunity to apply their knowledge in real-world settings. This includes editorial work for national newspapers and weekly magazines, experience in television and radio broadcasting, and participation in editorial teams focused on lifestyle, film, and sports journalism. Through practical workshops and project-based learning, students will gain skills that are highly valued in today’s media landscape and essential for building successful careers in journalism, public communication, and digital content production.
You will acquire the following knowledge and practical skills:
- documentaries, feature writing, as well as video and audio montage;
- Internet journalism;
- the creation of press releases, as well as radio and television announcements;
- Internet marketing (SEM, SEO);
- the use of social media;
- the use of journalistic information sources;
- the strategy of persuasion;
- e-commerce and formulation of strategy.
Career prospects:
- television editorial teams (TVN24, POLSAT NEWS, TVP INFO, TVP);
- radio editorial teams (Polskie Radio, RMF FM, Radio ZET, Radio Kolor, TOK FM);
- newspapers and weeklies: Gazeta Wyborcza [Electoral Gazette], Polityka, Wprost [Direct], Przekrój [Cross Section], Newsweek;
- fashion and lifestyle press;
- Internet editorial teams;
- Foreign media outlets, such as Germany’s Die Welt, and America’s The New Yorker and NPR (National Public Radio).