Why Study Digital Marketing at Collegium Civitas?
Are you eager to dive into one of the fastest-growing sectors of the global economy? The digital industry, encompassing a broad range of online and technological advancements, is rapidly expanding, creating a high demand for skilled professionals. At Collegium Civitas, our Digital Marketing program is designed in close collaboration with industry experts to meet the specific needs of the market, ensuring that our students are well-prepared for successful careers in internet marketing. Admissions for the academic year 2024/2025 are open!
The deadline for international admissions is September 2.
Uncover the dynamics of the digital economy
As modern technologies evolve and the digitization of resources accelerates, industries across the globe are undergoing significant transformations. Multi-channel sales are becoming the standard, and the demand for e-commerce specialists and digital marketing managers is on the rise. Our Digital Marketing program equips students with the essential skills and knowledge to excel in these areas, positioning them for lucrative opportunities in various enterprises and institutions.
Develop practical skills for the digital era
- introduction to digital marketing: understand the online advertising market in numbers and master the essential terminology of the digital marketing landscape.
- strategy and planning: learn the seven crucial steps to building an effective online communication strategy, including the creation of advertising briefs.
- content marketing: develop strategies for crafting compelling content that attracts and retains target audiences, and learn how to maintain engagement through relevant online content.
- mobile marketing: explore the nuances of marketing through mobile devices, including mobile advertising strategies and the impact of the Internet of Things (IoT).
- Search Engine Marketing (SEM): gain hands-on experience with Google Ads, from the basics of platform creation to advanced techniques for maximizing ad effectiveness.
- programmatic and display advertising: delve into the standards and challenges of display advertising, learning how to navigate and excel in the online advertising space.
- Web Analytics and User Experience (UX): discover the latest trends in website design and learn about the research methods and tools used to optimize user experience.
Expert instruction and a practical approach
Our courses are led by top specialists and practitioners in the field, ensuring that students receive up-to-date knowledge and practical insights. The program also includes elective courses like E-sports and Influencers in Marketing, addressing the latest trends in internet marketing.
At the end of the program, students will have the opportunity to take the DIMAQ Basic exam. Upon passing, they will receive the DIMAQ Basic certificate, issued by IAB Poland (Interactive Advertising Bureau). This professional certification, alongside their diploma, will be a valuable asset in the competitive job market, demonstrating their expertise and readiness to thrive in the digital economy.
A unique learning experience in the heart of Warsaw
Studying Digital Marketing at Collegium Civitas offers more than just an academic education. Located in the vibrant center of Warsaw, our university provides a multicultural environment where students gain practical experience and learn from industry experts. This combination of theoretical knowledge and hands-on training ensures that our graduates are well-prepared to make a significant impact in the digital marketing industry.
Join Collegium Civitas and shape the future of Digital Marketing!
Fast facts:
program: Digital Marketing
degree: Management, Bachelor’s Degree Program, Collegium Civitas
tuition fee: 8520 PLN (approx. 2130 USD) per semester
duration: 6 semesters (3 years)