- Degree:Bachelor’s degree (undergraduate; Licencjat)
- Mode:Full-time
- Language of instruction:English
- Duration of study:3 years (6 semesters)
- Field of study:Management
Are you passionate about the internet, new technologies, and the future of communication? Do you want to help shape how brands connect with consumers in a digital world? If you are ready to turn your creativity and curiosity into market-ready skills, this program is your gateway to a career in one of today’s most dynamic industries.
The Digital Marketing specialization equips students with the knowledge and tools to thrive in the rapidly evolving digital economy. As online platforms continue to transform consumer behaviour, the ability to create compelling digital campaigns and engage audiences effectively has never been more essential. You will explore key topics such as social media strategy, content marketing, mobile marketing, SEM, UX, and web analytics—and even dive into current trends like influencer marketing and e-sports.
Career prospects:
Graduates of this program are well prepared to work in:
- Business companies and marketing agencies
- Start-ups and digital ventures
- Nonprofit organizations
- Government and public sector institutions
- International sales and marketing departments
- Freelance or self-employed roles in digital communication