The programme focuses on practical approach. At the end of the studies, students will take the DIMAQ Basic exam, and after obtaining a positive result of the exam, they will receive the DIMAQ Basic certificate issued by the IAB Poland (Interactive Advertising Bureau). The IAB Poland is an advertising organization, composed of approx. 230 members, that develops industry standards and empowers the media and marketing industries to thrive in the digital economy.

The graduate will thus receive a diploma and the opportunity to obtain a professional certificate which will be a valuable asset on the job market.