We are pleased to announce the release of the newest work by Dr. Wioletta Małota, a lecturer from the Department of Management at Collegium Civitas. Her book, titled “Paris Culture Architecture Innovative City: What should you know to enjoy the city? An Example of Successful Branding”, was launched in November 2023.
Designed for both avid tourists seeking to immerse themselves in the beauty of Paris and individuals intrigued by broader societal aspects, city branding, and the upcoming Olympics, Dr. Małota’s book offers invaluable insights into French values, historical milestones, and societal contexts. Readers will unravel the symbols and understand the iconic architecture that makes Paris truly unique.
This modern travel city guide is a must-read for those planning a visit to Paris, promising an enriching experience of the city’s rich culture and stunning architecture. Whether you’re a passionate traveller or someone captivated by the intricacies of city branding, ‘Paris Culture Architecture Innovative City’ offers an informative and immersive journey into the heart of Parisian allure.