- Degree:Master’s degree (graduate; Magister)
- Mode:Full-time
- Language of instruction:English
- Duration of study:2 years (4 semesters)
- Field of study:Sociology
Do you want to understand how social media shapes modern business? Are you excited by the idea of creating campaigns that reach global audiences and drive digital engagement? Are you ready to take the lead in the rapidly evolving digital economy? If so, this program is tailored to your ambitions.
The Social Media Management & Digital Commerce specialization at Civitas University bridges theory with real-world practice. You will gain in-demand skills in digital marketing, e-commerce, social media strategy, and content development, while building fluency in AI tools, analytics, and ethical digital communication. Whether you’re creating a campaign, managing a YouTube channel, or launching an online store, this program equips you with the tools to succeed across digital platforms.
Courses are taught by internationally active practitioners and experts, ensuring exposure to the latest trends, tools, and case studies. Set in a multicultural, international learning environment, the program also helps you build global connections and a future-ready professional portfolio.
Career prospects:
Graduates of this program will be prepared for a wide range of roles, including:
- Social Media Manager / Strategist – develop and execute social media strategies for businesses, organizations, or individuals.
- Digital Marketing Specialist – implement integrated digital marketing campaigns, including SEO, SEM, content marketing, and paid social advertising.
- E-commerce Manager / Specialist – manage online stores, optimize product listings, and drive online sales through data-informed strategies.
- Content Creator / Strategist – produce engaging, high-quality content tailored to different platforms and audiences.
- YouTube Content Creator / Manager – develop and manage YouTube channels, create video content, and grow subscriber engagement.
- Digital Journalist / Content Curator – source, verify, and present credible information for digital news outlets and online audiences.
- AI Content Specialist – apply AI tools to support content creation, automate processes, and optimize performance.
- Digital Communications Officer – manage online communication strategies, messaging, and public engagement across digital platforms.
- Community Manager – foster interaction and loyalty within online communities, forums, and brand platforms.
- Digital Analyst / Data Strategist – track user behavior and campaign performance using analytics tools to guide strategic decisions.
- SEO / SEM Specialist – improve search engine visibility through organic and paid strategies tailored to digital platforms.
- UI/UX Assistant – support the design of user-friendly digital experiences to boost engagement and conversion.