Why choose this program?

• Lead social media strategy – learn to plan and manage creative, high-impact social media campaigns that build brand communities and foster engagement.
• Master content creation and storytelling – develop platform-specific digital content with a focus on ethical standards, journalistic credibility, and multimedia storytelling.
• Work with cutting-edge AI tools – gain hands-on experience using technologies like Gemini, AI Lens, and Hugging Face for content generation, data analysis, and campaign automation.
• Gain real-world experience – collaborate on projects for actual clients, build a portfolio, and gain insights through cloud-based teamwork and project management.
• Understand digital commerce – learn how to set up, manage, and optimize e-commerce platforms with strategic marketing, UX design, and analytics.
• Develop a global digital mindset – explore international markets, multicultural communication, and digital strategies tailored to diverse audiences.
• Boost your visibility and impact – practice building professional social media profiles, public speaking, persuasive presentation, and personal brand development.
• Analyze and optimize performance – use advanced digital analytics to evaluate campaign results and demonstrate return on investment (ROI).
• Act ethically in digital spaces – engage critically with issues related to AI, media manipulation, data privacy, and social responsibility.