Why choose this program?

• Develop advanced research skills – learn to design and carry out complex academic or commercial social research projects using both quantitative and qualitative methods.
• Analyze data with confidence – master industry-standard research software and data analysis techniques, applying them to real-world social and cultural phenomena.
• Deepen your critical thinking – strengthen your sociological imagination and cognitive flexibility, enabling systemic analysis of complex social, economic, and cultural processes.
• Lead in diverse contexts – gain the ability to manage project teams and motivate their members within varied and multicultural environments.
• Apply theory to practice – build practical skills in public opinion research, PR, and strategic communication, learning how to navigate and interpret changing social dynamics.
• Build lifelong learning habits – throughout three semesters of working on your original master’s project, you will develop self-directed learning strategies and research independence.
• Communicate in multicultural teams – learn how to collaborate and communicate effectively in international and cross-cultural settings.
• Study in a global community – join an international student body representing over 60 countries and build meaningful relationships that will support your global professional development.