1. Rodzaj studiów:
   I stopnia (licencjackie)
2. Tryb studiów:
   stacjonarne
3. Język wykładowy:
   angielski
4. Czas trwania studiów:
   3 lata (6 semestrów)
5. Kierunek:
   Zarządzanie

Are you passionate about the internet, new technologies, and the future of communication? Do you want to help shape how brands connect with consumers in a digital world? If you are ready to turn your creativity and curiosity into market-ready skills, this program is your gateway to a career in one of today’s most dynamic industries.

The Digital Marketing specialization equips students with the knowledge and tools to thrive in the rapidly evolving digital economy. As online platforms continue to transform consumer behaviour, the ability to create compelling digital campaigns and engage audiences effectively has never been more essential. You will explore key topics such as social media strategy, content marketing, mobile marketing, SEM, UX, and web analytics—and even dive into current trends like influencer marketing and e-sports.

Career prospects:

Graduates of this program are well prepared to work in:

• Business companies and marketing agencies
• Start-ups and digital ventures
• Nonprofit organizations
• Government and public sector institutions
• International sales and marketing departments
• Freelance or self-employed roles in digital communication

Why choose this program?

• Industry-aligned curriculum – this program has been developed in close cooperation with employers and digital marketing experts to ensure the content is current, relevant, and aligned with real-world market needs.
• Taught by practitioners – learn directly from professionals working in the industry, gaining insights into best practices and future trends through hands-on, practice-based classes.
• Master core digital skills – gain practical experience in campaign planning, content creation, search engine marketing, user experience (UX), analytics, and more—skills highly sought after across industries.
• Boost your career potential – the program prepares you for a wide range of roles in digital marketing departments across private, public, and nonprofit sectors, or to launch your own business.
• DIMAQ certification opportunity – gain an edge in the job market with the opportunity to earn the DIMAQ Basic certificate, an internationally recognized credential issued by IAB Poland.
• Study in a global community – join a diverse international student body and build professional relationships that span cultures and continents.