1. Rodzaj studiów:
   II stopnia (magisterskie uzupełniające)
2. Tryb studiów:
   stacjonarne
3. Język wykładowy:
   angielski
4. Czas trwania studiów:
   2 lata (4 semestry)
5. Kierunek:
   Zarządzanie

Are you fascinated by how technology shapes consumer behaviour and transforms communication? Do you want to understand the impact of algorithms, social media, and artificial intelligence on marketing strategies and everyday decision-making? Are you eager to gain the skills that drive success in the digital economy? If so, this specialization is your gateway to the future.

The Digital Marketing program at Civitas University combines a deep understanding of digital tools with a strong foundation in social research and strategic communication. You will explore how digital platforms, data, and automation influence marketing while learning how to shape campaigns that connect with audiences meaningfully. This interdisciplinary approach equips you with highly valued skills for navigating and leading in today’s digitally driven business environment.

Career prospects:

Graduates of this program are prepared for roles in:

• Digital marketing and advertising agencies
• Marketing departments in public and private organizations
• IT and tech companies
• Research institutions and think tanks
• Start-ups and innovation hubs
• NGOs and public sector bodies involved in digital communication

 
Why choose this program?

• Gain research-driven marketing insight – master both qualitative and quantitative research methods essential for analysing digital trends, understanding consumer behaviour, and making data-driven marketing decisions.
• Design and lead marketing campaigns – learn how to plan, execute, and evaluate digital marketing strategies tailored to target audiences, using tools and insights that align with real market demands.
• Stay ahead of digital change – understand how evolving technologies, from social media to artificial intelligence, are reshaping marketing, and build the adaptability to stay current in a fast-moving field.
• Learn how innovation spreads -explore how digital innovations enter and influence markets, and develop strategies for implementing and managing digital change effectively within organizations.
• Build collaboration skills for global teams – enhance your ability to work in multicultural, international, and remote environments—skills that are increasingly crucial for success in digital marketing roles worldwide.