Ewa Ziętek-Maciejczyk is a passionate digital marketing expert with a DIMAQ Professional certification and over 20 years of experience in media and marketing. At Collegium Civitas, she teaches Introduction to Internet Marketing and E-Commerce, blending her extensive professional expertise with an engaging and practical approach to education.

Currently serving as Director of Projects and Communications at IAB Poland, she is responsible for strategy development, corporate image management, and executing marketing campaigns. Her prior roles include PR and Marketing Director at Result Media Agency (2019–2023), Marketing Director at Gremi Media (2015–2019), Head of the Publishing Group at Wiedza i Praktyka (2013–2015), and Editor-in-Chief of the Personnel and Legal Publications Group at INFOR PL (2005–2013).

An alumna of the University of Warsaw in Polish philology, Ewa also graduated from Kozminski University with specializations in internet marketing, media management, and e-commerce. She combines her academic background with practical knowledge, offering students a comprehensive learning experience.

Her expertise spans digital marketing, e-commerce, film marketing, ESG, new media, and journalism. She has authored numerous articles on trends in digital marketing, e-commerce, and sustainable development, published in IAB knowledge bases and on industry platforms like Nowy Marketing and Marketing przy Kawie.

Ewa regularly shares her knowledge and experience in her field and often collaborates with the media as an expert, sharing insights on topics such as digital marketing strategies, e-commerce innovations, and ESG practices.