1. Rodzaj studiów:
   I stopnia (licencjackie)
2. Tryb studiów:
   stacjonarne
3. Język wykładowy:
   angielski
4. Czas trwania studiów:
   3 lata (6 semestrów)
5. Kierunek:
   Socjologia

Are you fascinated by how social media, artificial intelligence, and big data are transforming the way we communicate? Do you want to create messages that inspire, influence, and connect with people around the world? If you’re ready to participate in the digital revolution—not just as a user, but as a strategic communicator—this program is for you.

At Civitas University, the Communication, Public Relations, and New Media specialization will help you become a confident and creative communication professional. You will explore the latest trends, tools, and techniques in PR, digital marketing, media strategy, and brand management—building the skills you need to succeed in today’s fast-moving, media-driven world.

Career prospects:

Graduates of this program will be prepared for a wide range of roles, including:

• Public Relations Specialist – craft and deliver strategic messaging for companies, NGOs, or government agencies.
• Corporate Communications Officer – manage internal and external communication within business environments.
• Crisis Communication Specialist – advise organizations on handling high-stakes communication during crises and reputation management.
• Social Media Manager – design and manage social media strategies, content calendars, and digital engagement campaigns.
• Media Relations Officer – act as a liaison between organizations and the media, shaping public perception and maintaining media relationships.
• Campaign Strategist / Communication Planner – plan, execute, and evaluate media and PR campaigns for targeted outcomes.
• Marketing Coordinator – support marketing campaigns, brand initiatives, and promotional strategies across digital and traditional channels.
• Content Creator / Copywriter – write and produce compelling content for websites, blogs, newsletters, and social media platforms.
• Digital Marketing Assistant – assist in the development and optimization of digital marketing strategies using analytics and online tools.
• Brand Communication Coordinator – ensure brand consistency across channels and contribute to building a strong public image.

Why choose this program?

• Get a solid foundation in public relations – understand the principles, history, and role of PR in shaping public opinion, managing brand image, and building public trust.
• Use social media strategically – learn how to create, curate, and evaluate content across platforms to engage audiences and support communication goals.
• Understand the basics of marketing – explore market research, consumer behavior, branding, and promotional strategies to design impactful campaigns.
• Become media and communication literate – analyze how media systems work and how communication shapes culture, behavior, and public perception.
• Write for the digital age – master the art of writing clear, engaging content tailored to online platforms and social media audiences.
• Be prepared for crisis situations – learn to manage high-pressure communication challenges, including public backlash and reputation threats.
• Gain real-world insight into corporate communication – discover how organizations manage internal and external communication, employee engagement, and brand identity.
• Learn how to run successful campaigns – build the skills to plan, execute, and evaluate strategic media and communication campaigns from start to finish.